Everyone on the Internet knows about Facebook and almost everyone is on Facebook themselves. This is reason enough to join it and utilise it for your business.
The incredibly strong presence of this social media platform means that you can reach all your potential clients through Facebook, so you should not pass on this opportunity. Don’t know how to present your business on Facebook? Let me help you with some simple tips.
There are three main business features you can use on Facebook:
The first and most important thing to do is set up a page for your business. The process is similar to creating your personal account, however the info required varies to some extent. While creating your page, you’ll be ask to choose the type of business you run among 6 main categories (Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, Cause or Community). This step is extremely important as it will help your potential clients find you more easily. Afterwards, you’ll need to choose a subcategory from an extensive list. Add some more basic info about your company and your page will be ready for customization. Just like with your personal profile, you’ll need to add a cover photo and a profile photo. Make sure you pick the perfect photos to represent your business. I would also suggest you make a custom user name which will, again, help your clients find you. Once your page is up and ready to go, communicate with your clients and promote your business on regular bases. As with all social media, you need to post often in an original way, otherwise your clients will either feel there is not enough content or that there is too much of repetitive content. You’ll want to find the right amount of posts for you and your page will become popular in no time!
One of the most prominent business features on Facebook are its ads. You can promote your business and your products through ads that will appear on the feeds of Facebook users. There is a complex algorithm behind this feature, so your ad will appear to chosen users that are possibly interested in the type of business you run. I would advise you to get to know this feature in detail as to achieve the maximum results possible. When it comes to your ad itself, you should ensure that it’s high-quality and informative. Pick the best photo, choose the right text (if you decide to add it in the first place) and above all, make sure that your ad represents your business accurately. This is all it takes to have a great Facebook ad.
AI in Messenger
Facebook offers more than just advertising. Through its Messenger, you can set up Artificial Intelligence-based robots to answer your clients questions. This can significantly facilitate communication and still offer your clients a good customer support service. Social media is all about communication, which is why you shouldn’t forget to use Messenger for your Facebook page. You should use artificial intelligence with a human touch as to provide them with the right answer. This will make your clients happy and possibly willing to continue buying from you. Remember, it is in your best interest to make your clients happy with your service.
As you can see, Facebook is a powerful business tool that can help you expand your business in amazing ways. If you get well informed prior to setting everything up, you should have no trouble with building a strong presence for your company. Trust me, Facebook can be the tool that can take your company to new levels of success. If you need more help with how to use Facebook for business, feel free to contact me. You can also check out my blog for more useful tips.