Which social media channel works best in entrepreneurship?

For every entrepreneur out there, social media has become a must. If you want to run a successful business, you can’t escape it.

This is why I am here to give you a rundown of all the social media channels you can use for business and to offer my own opinion which social media platforms works best for business.


This platform gathers all sorts of people, so it’s a great outlet if you want to reach a wide audience. On Twitter, you should communicate, exchange ideas, express your attitude and all this in under 280 characters. So, be ready to prepare short and smart posts and publish several of them on daily bases. Twitter can be highly beneficial for your business, so it’s worth the extra effort. What’s also amazing is that even those who don’t have Twitter can see your tweets, which means that you can reach out to an even wider audience than expected.


Facebook is one of the original social network, which explains its tremendous amount of users.The large number of people using Facebook can certainly be a great motive to join it for business purposes. What’s also great is that you can communicate through multiple media: you can post texts, photos, videos, have a live stream. This is a great platform if you want to reach various different types of clients through different content. However, since Facebook announced its ads, they have changed algorithms, so that only companies that pay will be able to reach most of their followers, which is not good news for smaller businesses.


This is one of the strongest social media platforms at the moment. Instagram has a growing number of users who adore communicating through visual content. If your business can be promoted through images and short videos, then this is the social media for you. You can also talk to your clients via direct messages, but keep in mind that Instagram users come mostly for the pictures, so this should be your focus. With a large number of business-oriented options, Instagram is certainly happy to welcome new entrepreneurs to their platform.


This young platform has gained immense popularity in recent months. This is why savvy entrepreneurs have signed up! If you want to communicate via short videos that often include filters that made Snapchat famous, sign up! This social media is for some less formal types of business, like makeup brands for example, who are looking to show the behind-the-scenes to their customers on Snapchat. As with Instagram, this is a platform for companies that express themselves through visual content.


YouTube has become a world of its own, so it’s an amazing opportunity to be able to become a part of it. There are so many users of YouTube out there, you just have to find your niche. With Youtube, you can either use it in a passive way and just pay for its ads (that are widely successful). Or, you can be more hands on and create videos yourself. This requires more work, but if it fits your company’s values, having a Youtube channel can be a great business boost.


This platform is quite different from the rest as it is a sort of a search engine. It can be quite unusual and refreshing to find a company that uses Pinterest to its advantage. If you’re into creating inspiration boards and expressing yourself through pictures, than Pinterest can be an interesting way to promote your business. However, you should know that it does not fit all sorts of companies, so you should explore it first and then decide.


So, with all these different platforms…

How can you decide which one is the most useful for you and your business?

There is no recipe for success when it comes to this, but I can tell you that nowadays, almost every company has at least a Facebook page and an Instagram account. If you want to be trendy, choose new and emerging platforms like Snapchat. It’s great to be among the first companies to use a platform! However, be sure you know your way when it comes to social media giants like Twitter, Facebook or Instagram as many of your customers are using them already. All you need to do is get in touch with them!


For more in-depth info on social media for business, check out  https://casperravnsorensen.com/ or contact me directly.

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