The world of business is nowadays very oriented toward social media and the business opportunity it offers, so it’s no wonder young entrepreneurs want to have a presence on social media platforms.

It may seem like an easy task, but trust me, having successful accounts requires a lot of work. To make it a little easier for you, I’m sharing with you some useful steps for setting up your Twitter account.

Create your account and personalize it

The first step is obviously to set up your account. While this step is a no-brainer, it involves some details you may overlook.

• Your Twitter handle. I advise you to pick a short Twitter handle that your potential clients will easily remember. This can be the name of your business (if it’s not too long), or it can be a word related to your field of work.
• Bio. When picking the info you want to display in your bio, do some research first. I would suggest using a keyword that describes your business best. This is important because thanks to your keyword, your profile will (or will not) come up in a search.
• Location. Don’t skip this important info. Some may avoid writing their location on Twitter, but in a more refined search, location can help potential clients reach you. It is my experience that you’ll get more traffic if you type in your company’s location.

Write Tweets

Once your account is set up and ready to go, you should get to tweeting. Every tweet you write is important for your business. Your tweets can be the best reflection of you as a CEO and your company. When tweeting, I believe you should think about the following elements:

• Relevance. Your tweets should be up to date and relevant. Never forget what your business is about and what your clients are looking for.
• The human aspect. I know that we are discussing a business profile, but I would recommend you add a human touch to your tweets. Customers like to feel like they are communicating with other people and not machines, which is why you should connect with them on a deep level. Finding the right balance is the key.
• Schedule. You’ll need to tweet on a regular bases, this is crucial. Set up a schedule and tweet, say, at least 5 times a week. Your followers, and potential clients, expect to read new tweets and it’s up to you to meet their expectations. However, I’d like to warn you about too much tweets as well. While you should write enough content, limit yourself to no more than 4 tweets a day as you don’t want to overwhelm your followers.
• No controversial tweets. The one thing I think you should avoid at all cost is controversial topics. Do not tweet or retweet anything on sensitive subjects as it may offend some of your clients. Another reason for avoiding these situations is the fact that you want people to remember your business for its values and not for internet feuds.

Retweet

Once you start tweeting, think about retweeting as well. If you stumble upon interesting ideas on Twitter that are relevant for your company and its clients, retweet it! Retweets will send more traffic to your Twitter profile, but they will also start interesting exchanges between you and other users. It’s a tool not to be underestimated!

Communicate and follow the right people

Twitter is a social network, so you’ll need to socialize a bit. You can respond to questions, ask them yourself, respond to your clients’ messages, etc. You don’t need to overdo it, but you need to show users that you’re not a robot, that there is a human touch to your business. I believe that communication does this best.

As you can see, Twitter is not too complicated, yet it can be an extremely valuable tool for business. Follow these 4 steps and you will surely have a strong Twitter presence and a great profile. If you need some further help, don’t hesitate to contact me or to check out my blog.